Nike's women's training creative direction has shifted from a "win at all costs" mentality to empowering individuals to decide what is best for their bodies and mind.

Our objective was to showcase exceptional groups of women and nonbinary individuals who come together through physical activity. We strive to share their personal stories of encouragement, joy, inclusivity, and femininity. We aimed to illuminate a diverse range of fitness practices and demonstrate the strength of companionship.

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