Carhartt is known for the durability and ruggedness of its product. We wanted to tell a softer, more human
side of the story.

When I first met Ramontay (featured on the spot), he told me about two things he loved growing up: “playing football and caring for horses.” But now, no longer involved with sports, he’s entirely focused on working with horses.

His deep connection with his Thoroughbred, Straus, and dedication to healing her injured leg provide lessons
he can apply in his life. The spot is narrated by his father, who taught him the craft and grit of being a cowboy.

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