Folklore is a Portland-based custom hat shop owned and operated by Mr. John Fish.

Amongst the many great attributes of Mr. Fish, I was most impressed with his philosophy toward his work. Instead of chasing fashion trends, he’s a craftsman who follows the time-honored American tradition of creating one-of-a-kind pieces by sweating every detail of the process. His passion and dedication to making custom hats deserve to be celebrated in our convenience-driven world of fast fashion.

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