XBOX ONE / Campaign Launch
Xbox One has evolved from a video game console to an all-in-one entertainment system. You can stream movies & TV shows, play video games, and use Skype to video chat with friends and family.

We wanted to highlight Xbox One's multifaceted functions in this TV spot by using game, TV & movie footages to create energy and excitement for Xbox One's story.

I was responsible for the concept, art direction, and design.
Creative Director: Fred Averin
Copywriter: John Zajac
Art Director: Jin Ryu
Producer: Julie Gash 
Agency: Razorfish Portland

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