FOTs (Football obsessed teens) are Nike Football IG's biggest demographic; they will freely voice their opinion when the content isn’t authentic or engaging.
We wanted to create IG channel that speaks to FOTs by offering them content they are interested in seeing and would talk about organically.
We worked with various photographers and athletics to capture the most genuine moments in Nike football culture. I was responsible for the concepts, art direction & design, directing photo shoots and photo retouching.
Art Director: Jin Ryu
Copywriter: Eric Beard
Agency: AKQA Portland

You may also like

Back to Top