NIKE FOOTBALL SNAPCHAT LAUNCH
In 2016, The world's biggest football star, Cristiano Ronaldo, was about to drop his new
CR7 cleats. Nike Football wanted to launch a Snapchat account to promote the boot's release and connect with FOTs (Football Obsessed Teens).
In 2016, The world's biggest football star, Cristiano Ronaldo, was about to drop his new
CR7 cleats. Nike Football wanted to launch a Snapchat account to promote the boot's release and connect with FOTs (Football Obsessed Teens).
We wanted to capitalize on ephemeral nature of Snapchat; to show Ronaldo's
mischievous yet playful personality by pulling a prank on his teammate and, naturally, disappear in 24 hours.
mischievous yet playful personality by pulling a prank on his teammate and, naturally, disappear in 24 hours.
I was responsible for the concept, art direction, and editing the final videos. The campaign went viral and FOTs loved it.
Credits:
Art Director: Jin Ryu
Copywriter: Eric Beard
Producer: Heather Harlow
Account Director: Daniel Jones
Agency: AKQA Portland
Art Director: Jin Ryu
Copywriter: Eric Beard
Producer: Heather Harlow
Account Director: Daniel Jones
Agency: AKQA Portland
